Getting the perfect customer journey within your business is a tricky task. Modern consumers are intelligent, researched, and spoiled for choice. Meaning people can go anywhere they want to get their glasses, but the reason they will buy from you, is because for something you cannot buy, it’s the experience you provide through great customer service.
So to create this experience we have to make the customer feel, valued, special, by tailoring our advice to them. Great customer service is a major key to grow your business and here’s just follow these steps.
Step 1. Knowledge, customers are seeking the advice from a medical professional to help make recommendations about their health, people won’t ignore that. But to make this opportunity more affective we have to listen. Try to understand the patients’ life style and see if any of your recommendations will improve them. If it is something you can’t fix then refer to someone who can e.g. Doctor, honestly is the best policy. You will gain trust with patient and make them feel valued.
Step 2. Include the team. Best way to Passover the patient to a colleague is by a 3-way hand over. This is discussion between, you, the dispenser and the patient.
- Introduce the dispenser by name or tittle to the patient and vice versa.
- Clearly advice the the dispenser what you want to recommend whiles keeping the patient included in the conversation. Make sure you mention what task the glasses with help with, reiterating that their concerns have been delta with.
- Exit the conversation whiles reassuring the patient they are in safe hands.
These simple steps with continue the trust you have developed in the room, and make the patient feels special.
Step 3. Offers. people like to feel like they are not being ripped off. You have provided great customer care and build that trust between you and the patient, they want to take on your advice. To help close the deal make the patient feel like they are getting a good deal, have a few offers or special discounts to again give it that personal touch, making them feel like they are getting a deal no one else will get.
Customer service is the new back bone to a great business, make the patient feel special, and they will stay loyal and buy though you. Use these great skills to help achieve this and to find the perfect customer journey.
Furthermore, you can click here to create an effective customer journey map which includes free templates and examples to help assist you further to get the perfect customer journey within your business.
If you have an interest in the top tips for marketing your store, you can click here
