5 Top tips for marketing your stores

Smart small business owners know that in order to stay ahead of their competition, they must continually adjust their marketing strategy to take advantage of prevailing trends. Here are the 5 top tips for marketing your store.

Tip 1. If you haven’t already, invest in to a modem website. Nowadays this is not an expensive concept to consider, using simple WordPress tools you can set up a website with ease. Consumer need information quick, and simple website can get your word out there. People want to know who you are? And where you are? and a simple google search to your website will give that.

Tip 2. Use social medial platforms, Facebook, Instagram, linked in are great ways to connect with your community. Show new offers and promotion and create a buzz around your store. Be active on theses sight and make content relevant and you will 100% see the change.

Tip 3. As Optician we know the importance of recommendations and word of mouth. Its still the number one influencer that attracts customers to stores. But taking advantage of this concept use rated sight that will broaden your audience. e.g. google reviews and Facebook posts. Posts will widen your audience and bring credibility to your business.

Trip 4. Stay on top of your recall list. Many stores forget to send recall reminders. This is important trick being missed. You needed to stay in contact with your current customers, most retailers struggle to create a reason for customers to come back, we as Opticians have the best reason. Use this also to send marketing and promotion information, get the word out there of what’s new and what you can do.

Tip 5. Community marketing. Smaller chains and independent opticians do thrive with community support, so get involved. Support local charity’s, football teams, seasonal event to promote your name and services but also to help and aid the community.

For more information make sure to visit the Locumotive website.